Pokhara University (PU)
Business Communication – Syllabus
BBA (Bachelor of Business Administration)
For: Second Year | Third Semester
ENG 103.3 | Credit Hours: 3
Course Objectives:
This course aims to impart to students the knowledge of effective written and oral communication skills for handling business operations.
Course Contents:
- Communication in Workplace: 5 hours
The role of communication in business, business communication model, perception and reality, communication malfunctions - Fundamentals Business Writing: 5 hours
Adaptation and selection of words, construction of clear sentences and paragraphs, writing for effect - Quality of Effective Correspondence: 6 hours
Objectives of business letter, primary goal, conversational style, you-viewpoint, positive language, courtesy, emphasis by position and sentence structure, coherence in letter, problems of cultural difference, ethics and public relations writing - Business Correspondence: 10 hours
Direct inquiry, indirect situations, persuasive requests and collections, sales and applications, memorandums - Business Report Writing: 6 hours
Basic of report writing and readability management, report structures, graphics and visual aspects of report writing - Public Speaking and Oral Reporting: 5 hours
Making formal speeches: Selection of topic, presentation method, audience analysis, appearance and bodily action, use of voice and visual aids, Oral reporting: definition, differences between oral and written reports, planning the oral report, problems for speeches and oral reports - Additional Oral Communication Activities: 5 hours
Conducting and participating in meetings, using the telephone, interview, listening - Nonverbal Communication: 3 hours
Definition, classification of nonverbal communication - Selected Topics: 3 hours
Technology-enabled communication, tools for presentation, cross-cultural communication
Text Books:
- Lesikar, Raymond V. and John D. Pettit Jr.: Business Communication: Theory and Practice, Irwin Inc: India.
- Lesikar, Raymond V., John D. Pettit Jr. and Marie E. Flatley: Business Communication, Irwin.